This report (pdf) was done in 2000, but it has lots of interesting info/data. Many Moroccans have mentioned to me that Pepsi used to be king – in fact, my husband has quite a few photos from the 80s showing exclusively Pepsi bottles around – but now Coke is everywhere.
The Impact of Coca-Cola
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ByronB
July 18, 2006 at 10:35 am
That is most interesting – I prefer reading hard copy, my eyes tend to wander with documents on the PC – but it seems that Coca Cola has captured the Moroccan liver in more ways than one!