‘MoroccanOil’ - All Hype, All Filler

I saw a blurb in the latest People magazine about a product that’s popular now:

MoroccanOil

As I’ve posted about before, it’s annoying to see marketers using ‘Morocco’ or ‘Moroccan’ for their products when it has little to nothing to do with the country.

Their supposed connection to Morocco in this product is that it contains argan oil.

This comment spells out the reality better than I can:

“I hate to be a spoil sport but all this hype about MoroccanOil being a natural product is hogwash. The ingredients are primarily silicones:

Cyclopentasiloxane, Dimethicone, Cyclomethicone, Butylphenyl, MethylPropional, Argania Spinoza Kernal Oil (Aragan Oil), Linseed (Linum Usitatissimum) Extract, Fragrance Supplement, D&C Yellow-11, D&C Red-17, Coumarin, Benzyl Benzoate, Alpha-Isomethyl Ionone.

And while it lists argan oil as an ingredient, it is less than 2% of the overall ingredients — about as significant as the droplets of fragrance and only slightly more than the artificial colorings. Why does it work? Check out the ingredients in Turtle Was and ArmorAll and you’ll start to get the idea why your hair will feel and shine nice as your freshly coated vinyl seats. The reason why bloggers rave about organic argan oil is that it is the “real thing” and this company irks me as they are exploiting people’s trust. By the way, they are a Canadian Company. And the reason no bunnies had to die for their product is that they didn’t have to test it before bringing it to market. Sorry to be a sad sack about this but some marketing practices really bug me…this is one of them. As for me, I love the argan oil and use one that is blended with essential oils (rose), a wonderful argan balm for night on my skin and the pure one for my hair.”

Furthermore, it’s not even made in Morocco - their production is done in Israel.

Further Note:

I saw this advertised here as “100% Pure Argan Oil!”

I don’t know the rules of advertising, so maybe they can get away with this because the 2% argan oil that’s actually in this stuff is the real deal. It still seems very underhanded to me.